区域国别学视角下的中国跨国企业本土化适应策略——基于哈萨克斯坦与马来西亚的案例研究

Against the backdrop of the deepening advancement of the Belt and Road Initiative (BRD), theinternationalization of Chinese enterprises is undergoing a critical transition from scale expansion to qualityimprovement. Based on the perspective of Regional and Country Studies, this paper adopts a comparative casestudy methodl], selecting Kazakhstan and Malaysia as representatives of "resource-oriented" and"market-culture-oriented" countries respectively, to conduct an in-depth analysis of the localization practices ofCNPC and YTO Express. The study finds that successful localization manifests in two core models: InKazakhstan, CNPC achieves sustainable rootedness through a "Resource Symbiosis" model, deeply aligningwith the national development strategy. In Malaysia, YTO Express implements a "Cultural Integration" model,internalizing local religious practices and social values into its operational practices to gain social acceptance. Bydeconstructing these two models, this research provides a concrete framework and practical guidance for Chinese enterprises to build long-term competitive advantages along the Belt and Road.