Zero-To-One Innovation and Ecosystem Construction of Platform-Based Products: A Case Study of Tiktok

The rapid rise of the digital platform economy has changed the competitive landscape of the digital industry, and short video applications have become the main mode of social media interaction. TikTok is a typical example, achieving unprecedented growth in a short period of time. This article discusses TikTok's innovation path from zero to one, and how this innovation promotes the development of its ecosystem. Analysis shows that TikTok's growth can be attributed to algorithm-driven personalization, accurate early market positioning and effective cold start strategy. Its strategy focuses on the global market, which is characterized by local content adaptation and strategic partnership, so that international expansion can be achieved quickly. Ecosystem analysis further shows that the combination of creator motivation and integrated e-commerce functions enhances the network effect and maintains the vitality of the platform. This article draws on more than 20 academic papers. Taking TikTok as an example, it explains the innovation trajectory and ecosystem construction mechanism of platform-based products, and emphasizes its role as an example of digital platform growth and change.