Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model
Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model
Farrah Zeba,Shirshendu Ganguli
2016 · DOI: 10.4018/IJISSS.2016100102
International Journal of Information Systems in the Service Sector · 26 Citations
TLDR
Examining the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention found that word- of-mouth has a positive and significant impact onOnline purchase intention whereas perceived risk has a negative andsignificant impact on online Purchase intention.