When Do Price Promotions Affect Pretrial Brand Evaluations?
When Do Price Promotions Affect Pretrial Brand Evaluations?
Priya Raghubir,K. Corfman
1999 · DOI: 10.1177/002224379903600206
319 Citations
When Do Price Promotions Affect Pretrial Brand Evaluations?
Priya Raghubir,K. Corfman