What's in It for Me? or Motivation and Communication

What's in it for me? What stake do I have in this? Sound like selfish, self-centered questions? Indeed they may be, but they are questions we must answer for our audiences as we communicate as scientists, educators, communications specialists. Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License. This article is available in Journal of Applied Communications: http://newprairiepress.org/jac/vol58/iss4/2 What 's in It for Me? or Motivation and Communicat ion