What is video Virality? An Introduction to Virality Metrics
What is video Virality? An Introduction to Virality Metrics
Joseph Asamoah
2016
UK Academy for Information Systems Annual Conference · 0 Citations
TLDR
The concept of viral video marketing is advanced by introducing a “Share Through Rate” and “Relative Likes rate” to the definition of viralVideo marketing as well as the distinctive categorizations.