What drives virtual idol videos to go viral? The impact of latent meanings in viewer comments on viewing behavior
What drives virtual idol videos to go viral? The impact of latent meanings in viewer comments on viewing behavior
Yingtong Lu,Zhongjun Tang,3 Authors,Qianqian Chen
2026 · DOI: 10.1016/j.jbusres.2025.115966
Journal of business research · 0 Citations