What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model
What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model
Jen-Her Wu,Shu-Chin Wang
2005 · DOI: 10.1016/j.im.2004.07.001
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TLDR
This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance.