What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
Kofi Osei-Frimpong,Graeme McLean,Nazrul Islam,Brigid A. Appiah Otoo
2022 · DOI: 10.1016/j.jbusres.2022.03.057
Journal of business research · 57 Citations