What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty
What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty
Kuo-Lun Hsiao,Chia-Chen Chen
2016 · DOI: 10.1016/j.elerap.2016.01.001
Electronic Commerce Research and Applications · 281 Citations
TLDR
The results reveal that loyalty to the mobile game has significant influence on a player's intention to make an in-app purchase, and differences between paying users and nonpaying users are revealed.