Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Stephanie Hui-Wen Chuah,P. Rauschnabel,3 Authors,Shwetak Lade
2016 · DOI: 10.1016/j.chb.2016.07.047
Computers in Human Behavior · 477 Citations
TLDR
Empirical results reveal perceived usefulness and visibility as important factors that drive adoption intention, suggesting that smartwatches represent a type of fashnology (i.e., fashion and technology).