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Visual artificial intelligence as a methodological frontier in entrepreneurship research: a roadmap and empirical demonstration

M. Obschonka,Christian Fisch,3 Authors,C. Fookes

2026 · DOI: 10.1007/s11187-026-01221-8
Small Business Economics · 0 Citations

TLDR

A step-by-step guide for using visual AI in entrepreneurship research: how to find and select visual data, which AI methods fit which research questions, and how to build in ethical safeguards from the start is provided.