Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?
Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?
Valentina Amuso,Giuliano Poletti,Donato Montibello
TLDR
It is argued that policy should focus on increasing XR awareness in SMEs and on R&D teams’ ability to exploit cultural assets to allow SMEs to take full advantage of their potential.
Abstract
Extended reality (XR) has the potential to be a game‐changer for SMEs It can enhance competitiveness while supporting sustainable development and labour safety The outbreak of COVID‐19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival XR can facilitate product development, training, marketing and problem‐solving We argue that policy should focus on increasing XR awareness in SMEs Diffusion of XR is also contingent on R&D teams’ ability to exploit cultural assets to allow SMEs to take full advantage of their potential