VALUE-BASED ADVERTISING ON THE INTERNET : A LITERATURE REVIEW
VALUE-BASED ADVERTISING ON THE INTERNET : A LITERATURE REVIEW
N. Razzouk,C. State,Victoria A. Seitz,Ali Caglar Kepekci
2003
0 Citations
TLDR
It is suggested that value-based advertising is the key concept behind their success and the nature and role of value- based advertising as applied to advertising on the Internet is reviewed.