Utilising Financial Analysis to Improve Business Management: Trend Analysis and Decision-Making Process Optimisation

The issue of actualizing the phenomenon of financial analytics as an effective tool for managing and controlling business processes is becoming of paramount importance amid the active development of the transformation of the Ukrainian economic space. This situation is exacerbated by the digitalization of financial and economic processes, as well as the trend of global integration of the economic space. The study aims to analyze current trends in the development of the financial and analytical sphere as an effective management tool. The research was carried out using the following general scientific methods: multidisciplinary analysis, synthesis, specification, abstraction