Using TOC to develop U-tourism and to formulate its marketing strategy
Using TOC to develop U-tourism and to formulate its marketing strategy
T. Lee,Shiou-Yu Chen,3 Authors,S. Anbuudayasankar
2017 · DOI: 10.1504/IJBIR.2017.10007034
2 Citations
TLDR
This study uses theory of constraint to identify the existing challenges of tourism industry in Taiwan and provide the possible solutions of utilising ICTs properly and formulating new marketing strategies for U-tourism with U-space as the infrastructure.