Using of YouTube and Facebook to maximize digital era advertising

The aims of this research were to know: the usage of YouTube and Facebook Advertisement, the effectiveness of YouTube and Facebook Advertisement, and how to maximize the usage of YouTube and Facebook Advertisement. This research was using qualitative research method. Jenny Doan, the founder of Missouri Star Quilt Company has more than 400 employees, capable to send more than 5000 units of its products daily with more than 14 quilting shops in Hamilton small town and Missouri. The using of video through targeted YouTube Advertisement could reach 1 million of future customers and sell 14,000 products within first six months. RevZilla have had its video watched for 7 million times and increased its income by 50% in the last year. LSTN Headphones had utilized YouTube Advertisement as the means to introduce its products globally. Its popularity had made LSTN Headphone capable of giving gifts to more than 20,000 people around the world. Heniken Taiwan had increased its market share in three months after using Facebook Advertisement as much as 100 basis point. It also increased its sale as much as 4% compared to the previous year and received Brand Equity Score of 8.66. Lazada could increase its order for more than 59% and increase the advertisement awareness by 15%. Carousell had increased product offering as much as 53% and decrease the act cost for promotion as much as 57%. YouTube and Facebook Advertisement are the suitable means of promotion that can be utilized to increase the result of promotion.