Users' perspective on the adoption of e-learning in developing countries: The case of Nepal with a conjoint-based discrete choice approach

Abstract The traditional approach of teaching and the learning environment has shrunken the information access capability and widened the knowledge gap, rather than preparing for the global competitive market. It can be minimized by integrating technology in education by exploiting the technology effectively. To date, integration of technology in education is often done through forced adoption without considering the perception of the real consumer. Using conjoint-based discrete choice modeling, this study aims to identify the preference for e-learning in a school environment, providing key implication for effective reformation of education incorporating the demand side for the optimum outcome. The identified preferences will allow the government to more effectively map and mobilize resources for the use of technology in the learning environment.