Understanding social commerce: A systematic literature review and directions for further research
Understanding social commerce: A systematic literature review and directions for further research
Abdelsalam H. Busalim,Ab Razak Che Hussin
2016 · DOI: 10.1016/j.ijinfomgt.2016.06.005
International Journal of Information Management · 343 Citations
TLDR
S-commerce is revealed to be a promising new area of research, showing a new paradigm of conducting commerce using social media to reach customers and their networked friends.