Understanding Effects and Advantages of Artificial Intelligence ChatGPT's for Higher Education Students

The deployment of Artificial Intelligence (AI) in the field of education has attracted substantial interest, with AI-powered technology such as ChatGPT transforming learning experiences. This study examines the determinants that affect students' Behavioral Intention (BIU) AI tools, focusing on Perceived Usefulness (PU), Perceived Intelligence (PIE), Perceived Ease of Use (PEU), Perceived Trust (PTT), and Technology Anxiety (TA). Using SEM-PLS, data from 303 university students were analyzed to evaluate measurement and structural models. The findings suggest that PIE and PU significantly impact BIU, suggesting that students adopt AI tools when they perceive them as intelligent and beneficial. Technology Anxiety (TA) (β = 0.160, p < 0.001) also plays a role. However, PEU and PTT were insignificant, indicating that the variables are not primary determinants of AI adoption among students. These results enhance the existing literature on the adoption of AI technologies, challenging traditional technology acceptance factors and emphasizing the importance of AI's perceived intelligence and usefulness.