Trust me, trust me not: A nuanced view of influencer marketing on social media
Trust me, trust me not: A nuanced view of influencer marketing on social media
Do Yuon Kim,Hye-young Kim
2021 · DOI: 10.1016/J.JBUSRES.2021.05.024
455 Citations
Trust me, trust me not: A nuanced view of influencer marketing on social media
Do Yuon Kim,Hye-young Kim