TRANSFORMATION OF THE LABOR MARKET AND PROFESSIONS UNDER THE INFLUENCE OF ARTIFICIAL INTELLIGENCE

The basis of any professional activity is the desire for maximum efficiency: achieving the desired result and making a profit with optimal use of resources. This trend is traced in all areas of public life, which is due to the fundamental goal of mankind - the satisfaction of growing needs and the creation of a comfortable habitat. That is why the development and implementation of advanced technologies aimed at simplifying and optimizing processes are a key factor in development. A striking example of the penetration of artificial intelligence into everyday life is the Internet that provides unprecedented access to global information and the possibility of instant data exchange at a distance. In the labor market, this led to revolutionary changes. The ability to work effectively with information, competently formulate requests and quickly master innovative technologies has become a key competitive advantage. On the one hand, automation and implementation of artificial intelligence led to increased competition and reduction of jobs where human labor has become less popular. On the other hand, there was a need for personnel that could effectively interact with artificial intelligence, analyze the data obtained with its help, and make strategic decisions based on this information.