To Study the effect of digital marketing strategies on growing business for SME'S in Ahmedabad city

This study investigates the adoption and impact of digital marketing among small and medium enterprises (SMEs) and explores how demographic factors such as age, gender, education, and business type influence the extent of adoption. With the growing significance of digital platforms in modern business, SMEs are increasingly leveraging tools like social media, search engine optimization (SEO), and online advertising to enhance visibility and competitiveness. Data were collected from 153 respondents representing diverse sectors including manufacturing, trading, service, and IT-based businesses. Statistical analysis, including reliability testing (Cronbach’s Alpha = 0.920) and Chi-square tests, was conducted using SPSS to ensure data accuracy and interpret relationships between variables. The findings reveal that digital marketing adoption is significantly influenced by age, technological awareness, and government support, with younger and more educated entrepreneurs showing greater adaptability. Moreover, the study highlights that digital marketing not only improves business performance and customer engagement but also serves as a cost-effective tool compared to traditional marketing methods. Despite positive trends, challenges such as lack of expertise, limited resources, and insufficient digital literacy persist. The research concludes that digital transformation offers vast opportunities for SMEs to grow and remain competitive, provided there is continued investment in training, infrastructure, and policy support.