Threads of Meaning: Merging HCI and Fashion to Amplify African Cultural Identity
Threads of Meaning: Merging HCI and Fashion to Amplify African Cultural Identity
A. Kondoro,Kefleni Bunani,Benedict Msofe
TLDR
This paper examines how Swahili Fashion Week (SFW), East Africa’s leading fashion platform, bridges Human–Computer Interaction (HCI) and fashion to promote cultural identity, sustainability, and user participation and contributes to African-centered HCI.
Abstract
This paper examines how Swahili Fashion Week (SFW), East Africa’s leading fashion platform, bridges Human–Computer Interaction (HCI) and fashion to promote cultural identity, sustainability, and user participation. Through a qualitative case study of SFW’s digital presence, including website analytics, visual design, and content structure, the study analyzes how the platform functions as a living archive. It frames fashion as an interactive medium for heritage and creativity, and argues for culturally grounded digital systems that support inclusive participation. The study contributes to African-centered HCI by identifying design principles rooted in local aesthetics, narrative engagement, and community-led innovation.