The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering
The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering
P. Christou,Elias Hadjielias,Aspasia Simillidou,O. Kvasova
2023 · DOI: 10.1016/j.jbusres.2022.113415
Journal of business research · 43 Citations