The state of online impulse-buying research: A literature analysis
The state of online impulse-buying research: A literature analysis
Tommy K. H. Chan,Christy M. K. Cheung,Zach W. Y. Lee
2017 · DOI: 10.1016/j.im.2016.06.001
Information Manager (The) · 615 Citations
TLDR
A systematic review of studies of online impulse buying was conducted, and the StimulusOrganismResponse (SOR) framework was used to identify and classify the factors that affectOnline impulse buying.