The Showrooming Phenomenon: It's More than Just about Price
The Showrooming Phenomenon: It's More than Just about Price
S. Gensler,S. Neslin,P. Verhoef
2017 · DOI: 10.1016/j.intmar.2017.01.003
284 Citations
The Showrooming Phenomenon: It's More than Just about Price
S. Gensler,S. Neslin,P. Verhoef