The roles of cooperative attitude, personal innovativeness, and anxiety in AI adoption within the design community
The roles of cooperative attitude, personal innovativeness, and anxiety in AI adoption within the design community
Jo-Yu Kuo,Tzu-Hsuan Wang
2025 · DOI: 10.1007/s00146-025-02390-y
Ai & Society · 2 Citations
TLDR
An acceptance model tailored to designers, based on the Unified Theory of Acceptance and Use of Technology (UTAUT), is introduced, finding that social influence and facilitating conditions are strongly correlated with positive attitudes toward cooperation, while performance expectancy emerged as the key driver for AI adoption in design.
