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The roles of cooperative attitude, personal innovativeness, and anxiety in AI adoption within the design community

Jo-Yu Kuo,Tzu-Hsuan Wang

2025 · DOI: 10.1007/s00146-025-02390-y
Ai & Society · 2 Citations

TLDR

An acceptance model tailored to designers, based on the Unified Theory of Acceptance and Use of Technology (UTAUT), is introduced, finding that social influence and facilitating conditions are strongly correlated with positive attitudes toward cooperation, while performance expectancy emerged as the key driver for AI adoption in design.