The Role of Social Media in Raising Awareness about Preventing Violence against Women in Jordan

Objectives: Gender-based violence (GBV) is a pervasive global issue requiring immediate attention. Social media platforms have emerged as powerful tools in combating this violence by providing avenues for support, advocacy, and awareness. This study highlights the role of social media in raising awareness about violence against women, aiming to explore its impact and contribution to understanding and addressing this pressing issue.

Methods: A qualitative approach was adopted, utilizing in-depth interviews with 13 participants, including activists, advocates, writers, and researchers focused on violence against women. Thematic analysis was used to analyze the data.

Results The results indicate that social media plays a critical role in increasing awareness about violence against women. However, societal values pose significant challenges for activists addressing this issue. The study underscores the importance of social media in empowering individuals and organizations to share personal stories and disseminate information about GBV. It also provides valuable insights for policymakers and organizations to design initiatives and workshops aimed at reducing violence against women.

Conclusion: Social media serves as a platform for survivors to share their stories and seek support. Campaigns on these platforms foster a sense of community responsibility by raising public awareness, challenging societal norms, and promoting discussions on GBV, ultimately contributing to societal change.