THE ROLE OF INTERNET RESOURCES AND SOCIAL MEDIA IN THE STRATEGIC DEVELOPMENT OF TOURISM

The article is devoted to the study of the influence of Internet resources,

social networks in particular, on the dynamics of inbound world tourist flows. A 30-year

dynamic series of the number of Internet users with 5-year periods has been studied.

Modeling this indicator with a linear trend has made it possible to obtain estimates of the

average annual increase in the number of Internet users for certain periods. An analysis

of factors is provided, which has influenced the dynamics of tourist flows and growth

quantity and users of the global network for the period 2005-2023. It is determined that

social networks play a significant role in the growth of the number of Internet users, which

has a more quantitative impact for them, and a qualitative impact on tourism. The

influence of the emergence and development of social networks and the most popular

tourist websites on changes in the number of travelers is analyzed. Quantitative

assessment of this relationship using regression analysis methods is proposed. Methods

of analysis and synthesis, generalization and comparison, modeling, correlation and

regression analysis are used in the research process.