The role of digitalization in innovation: Investigating the environmental sustainability in the context of circular economy in UAE

The study aimed to evaluate the role of digitalization in innovation in terms of circular economy. For the attainment of this goal, the researcher collected data using qualitative methods such as semi-structured interviews with managers and experts from different organizations in the UAE. Further, the qualitatively gathered data was analyzed using thematic analysis to summarize research outcomes. The outcomes disclosed that digitalization such as AI applications, 3D printing, and big data analytics are some of the factors that contribute significantly to bringing innovations and help reduce waste of time, money and other resources. Though digitalization brings multiple benefits some challenges are also there such as skill shortage, lack of infrastructure, waste generation from the disposal of new technologies, and data privacy and security. However, these challenges can be overcome by training and developing employees (T&D), developing equal infrastructure, recycling systems, adopting advanced technologies, and complying with data privacy laws and regulations.