The Relationship Tourist and e-Retailer. Conceptual Models: "E-agility' Matrix" & "Circle of e-Relationship"
The Relationship Tourist and e-Retailer. Conceptual Models: "E-agility' Matrix" & "Circle of e-Relationship"
Lucia Aiello
2012 · DOI: 10.4156/IJNCM.VOL2.ISSUE2.1
International Conference on Networked Computing and Advanced Information Management · 2 Citations
TLDR
The purpose is to outline some theoretical basis concerning the target "tourists with special needs" to better characterize the accessible tourism market that currently cannot be considered as a niche market, but as a market able to increase the profitability of tourism.