The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian S. Friestad,Peter Wright
1994 · DOI: 10.1086/209380
3,695 Citations
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian S. Friestad,Peter Wright