The Parable of Google Flu: Traps in Big Data Analysis
The Parable of Google Flu: Traps in Big Data Analysis
D. Lazer,Ryan Kennedy,Gary King,A. Vespignani
2014 · DOI: 10.1126/science.1248506
Science · 2,212 Citations
TLDR
Large errors in flu prediction were largely avoidable, which offers lessons for the use of big data.