The Online Advertising Types of Choices Based on DEA Method
The Online Advertising Types of Choices Based on DEA Method
Xianglan Jiang,Yingjin Lu,Wenbin Yang
2011 · DOI: 10.1007/978-3-642-19695-9_13
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TLDR
The evaluation criteria of online advertising types of choices are discussed under the background of China’s current online advertising market continues to expand and a DEA model is established to evaluate the online advertisingtypes of choices.