The Model of Formation of the Omnichannel System of Sales by a Modern Company
The Model of Formation of the Omnichannel System of Sales by a Modern Company
A. Bogoviz,Alexander E. Suglobov,2 Authors,S. Lobova
2019 · DOI: 10.1007/978-3-030-13397-9_99
2 Citations
TLDR
The model showed the functions that are performed by different specialists of the company, which are connected to communication with consumers and usage of the digital data base on the consumer, as well as described the technologies of Industry 4.0 that are involved in the process of execution of these functions.