The Mediating Role of Brand Attachment on the Relationship between Brand Experience and Customer Citizenship Behavior
The Mediating Role of Brand Attachment on the Relationship between Brand Experience and Customer Citizenship Behavior
A. G. Ahmed,Ahmed Yehia Ebeid,Mahmoud Fawzy Mohamed
2024 · DOI: 10.11118/ejobsat.2024.001
European Journal of Business Science and Technology · 1 Citations