The mediating effect of flow experience on social shopping behavior
The mediating effect of flow experience on social shopping behavior
Chia-Lin Hsu,Kuo-Chien Chang,N. Kuo,Yi-Sung Cheng
2017 · DOI: 10.1177/0266666916651918
59 Citations
TLDR
The results confirm that flow experience has a mediating effect on social shopping behavior and show that there is a significant correlation between user beliefs, website quality, and flow experience.