THE INVISIBLE HAND OF ARTIFICIAL INTELLIGENCE: UNDERSTANDİNG THE IMPACT OF TECHNOLOGY

This study examines the intricate relationships between artificial intelligence (AI) and family dynamics, considering both the technology's benefits and drawbacks, particularly in the context of Turkey. Every element of daily life will be impacted by AI by 2025, including communication, routines, and family finances. Artificial intelligence (AI) enhances family productivity and may result in higher family income and more quality time by reducing household chores, enabling remote employment and education, and offering individualised learning and healthcare support. However, there are many problems with AI, including the possibility of social isolation due to excessive screen time, algorithmic biases that affect family choices, privacy concerns arising from data collection, and digital inequality caused by high costs. High inflation in Turkey is driving the adoption of AI, while income inequality exacerbates the digital gap. According to the study, policies that promote equitable access, robust data security, and responsible AI use are crucial. To ensure sustained prosperity in the AI era while preserving family unity, future research should focus on the long-term, culturally sensitive consequences in Turkey.