The Influence of Social Media Transformation on Congregation Growth at Bethel Indonesia Church Sukawarna Bandung

Technological advances bring great changes in various aspects of life, including in church ministry. This study aims to explore the impact of the transformation of evangelism strategies using social media on church growth at Bethel Indonesia Church (GBI) Sukawarna. The research method used is qualitative with a literature study approach, direct observation, and in-depth interviews with church leaders and active congregants. The results showed that the use of social media in evangelism has a significant impact on increasing the number of congregants, active participation in worship, and spiritual growth of the congregation. The research also uncovered challenges that need to be overcome such as the digital divide between generations, over-reliance on technology, and difficulties in building spiritual relationships online. This research contributes to church strategies in optimizing social media as an effective tool in spiritual ministry.