The influence of quality management and intellectual capital management on sustainable business in fashion companies

The changing global market, along with modern management methods implemented through organizational structuring, requires flexibility and adaptability from fashion companies. These companies face increasing demands for sustainable business practices. In countries in transition, such as ours, fashion companies can respond to user demands and meet their growing needs in terms of design and technology, thereby gaining a competitive advantage. This paper analyzes the impact of modern management methods on the competitiveness and sustainability of fashion companies in our country. In addition to numerous factors influencing sustainable business, market performance, and competitiveness, the paper examines the effects of quality management and intellectual capital management. The results can help fashion companies in Serbia - where maintaining adequate quality and preventing intellectual capital fluctuation remain significant challenges - to monitor and adapt to the factors and methods influencing competitiveness and sustainable business in today's globalized business environment.