The Influence of New Media and the Internet on Dining Preferences in China

Aligning with national macroeconomic policies (SIC2024), this research analyzes platform logic and user interface design (with a focus on Dianping), consumer choice patterns, and catering industry strategies (in a case study of Lamdre, a fancy vegetarian restaurant in Beijing). This article aims to delve into the specific manifestations of various elements in the current Dianping app, analyzing the multiple impacts they have on different entities mentioned earlier (such as businesses and users), as well as the interaction logic among these elements. By comprehensively employing descriptive analysis, theoretical analysis, case studies, and scientific rigor, this research intends to provide a standardized, reasonable, and insightful reference model for platforms like Dianping that continue to scale new heights in the era of internet new media, as well as for consumers pursuing new trends and innovative columns. It is hoped that this study will deepen the understanding of the experience and consumption behavior of China's catering industry and its consumers on Dianping, and impart greater significance to it.