The influence of entrepreneurial mindset, attitude, and knowledge on business success among MSME entrepreneurs in Jabodetabek

This study aims to analyze the influence of Entrepreneurial Mindset, Attitude, and Knowledge on Business Success. This type of research is descriptive quantitative research. The variables linked in this study are the variables of Mindset (X1), Attitude (X2) and Entrepreneurial Knowledge (X3) and Business Success (Y). The types of data used consist of primary data, namely data obtained directly from respondents through questionnaires, questions and answers, observations and secondary data, namely data obtained in a finished form, such as data obtained from internet sites and company documents directly related to the object being studied. This study used a sample of 100 MSMEs in Jabodetabek. The results obtained from this study indicate that simultaneously Entrepreneurial Mindset, Attitude and Knowledge have a positive and significant effect on the Success of Small and Medium Enterprises. Partially, it shows that Entrepreneurial Attitude, Mindset have a positive effect and Knowledge have a positive and significant effect.