The Influence and Transformation of Advertising Media in the Era of Mobile Network over Its Traditional Forms

—After entering the 21st century, the era of mobile Internet began, and this technology has been applied in all walks of life. Precision marketing is the biggest change of mobile Internet advertising compared with traditional media. This article analyzes the connection of the mobile network advertising media and traditional media and expounds the advantages, implementation strategies and existing problems of the mobile network advertising media. The combination of the two to increase the intensity of the information dissemination is also considered in this article.