The impact of openness on the market potential of multi-sided platforms: a case study of mobile payment platforms
The impact of openness on the market potential of multi-sided platforms: a case study of mobile payment platforms
Jan Ondrus,Avinash Gannamaneni,K. Lyytinen
2015 · DOI: 10.1057/jit.2015.7
Journal of Information and Technology · 213 Citations
TLDR
A decision model is proposed that can assist decision making concerning the opening of a platform to catalyze its growth and to determine the market potential of aplatform and to reach critical mass.