The impact of metadata implementationon webpage visibility in search engine results (Part II)
The impact of metadata implementationon webpage visibility in search engine results (Part II)
Jin Zhang,A. Dimitroff
2005 · DOI: 10.1016/J.IPM.2003.12.002
Information Processing & Management · 89 Citations
TLDR
Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective.