The impact of initial consumer trust on intentions to transact with a web site: a trust building model
The impact of initial consumer trust on intentions to transact with a web site: a trust building model
D. McKnight,V. Choudhury,C. Kacmar
2002 · DOI: 10.1016/S0963-8687(02)00020-3
Journal of strategic information systems · 2,191 Citations
TLDR
These factors, especially web site quality and reputation, are powerful levers that vendors can use to build consumer trust, in order to overcome the negative perceptions people often have about the safety of the web environment.