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The future of E commerce evolution and implications of advertising methods

U.H Bagirov

1996 · DOI: 10.58225/tim.2024-3-283-288
Scientific works/Elmi eserler · 0 Citations

TLDR

The evolution of advertising methods that shape the future of ecommerce and the effects of these methods on brands and consumers are examined in detail.

Abstract

E commerce is a rapidly growing and transforming sector under the influence of digitalization.

In this process, advertising methods have also undergone a significant evolution. From traditional

media methods to digital platforms, from social media campaigns to influencer marketing, many

strategies have changed the way brands reach their target audiences.

In the future, the integration of technologies such as artificial intelligence and data analytics

will increase personalized advertising experiences and increase customer satisfaction. In addition,

adopting a consumption approach that prioritizes sustainability and ethical values will reshape

advertising strategies.

In this article, the evolution of advertising methods that shape the future of ecommerce and the

effects of these methods on brands and consumers are examined in detail. As a result, it is critical for

brands to update their strategies to keep up with these dynamic changes and gain competitive

advantage. Adopting effective advertising methods in the future of ecommerce will be a key factor

for success.