THE EMOTIONAL COMPONENT OF CONSUMER DELIGHT: THE CHALLENGE OF THE SUPERNOSSO FOOD RETAIL GROUP IN THE DIGITAL AGE
THE EMOTIONAL COMPONENT OF CONSUMER DELIGHT: THE CHALLENGE OF THE SUPERNOSSO FOOD RETAIL GROUP IN THE DIGITAL AGE
Diocelio Dornela,Goulart,4 Authors,Ramon Silva Leite
0 Citations
TLDR
The case investigates how the company’s actions can influence consumers’ purchasing decisions, such as the organization of products on the shelves and the architecture of the stores, and uses the Theory of Planned Behavior and the Theory of Heuristics as its theoretical bases.