The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants
The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants
C. Metallo,R. Agrifoglio
2015 · DOI: 10.1080/0144929X.2015.1046928
Behavior and Information Technology · 43 Citations
TLDR
The findings emphasise the role of generation in explaining users' continuance behaviour, with DN experiencing more social pressure to use Twitter, and finding it easier to use – but less useful – than do DI.